Strategic plan 2017–2020

Strategic plan 2017-2020

The Collegedale Public Library Strategic Plan 2017–2020 was developed in order to continue providing the quality services that our Library patrons have come to expect, while expanding to meet the needs of a growing community.

INTRODUCTION

Collegedale Public Library is a valuable community resource, providing materials, information, services and programs to support and enrich lives and to promote lifelong learning and the enjoyment of reading.

In 2011 the Library transitioned from a branch library of the Chattanooga-Hamilton County Bicentennial Library system into the Collegedale Public Library, jointly operated by the City of Collegedale and Library Systems & Services. Over the past six years the Library has been blessed with strong city and community support. Library statistics show increases in patrons, circulation and programs across the board.

A population increase of nearly 40% is projected for Collegedale from 2011, the founding of the Library, to 2020, the end of this four-year strategic plan (Appendix A). There are 3,147 Collegedale residents who have a Library card, which is 60% of our 5,264 registered cardholders.

MISSION
TO ENRICH LIVES AND BUILD COMMUNITY BY PROVIDING A WELCOMING PLACE TO READ, KNOW, LEARN AND GROW.

Services we currently provide:

  • The Library is open 51 hours a week and houses a collection of more than 44,000 items including books, audiobooks and DVDs. Our electronic collection through Tennessee Reads includes eBooks, eAudio, eMagazines and movie streaming. We also offer Rosetta Stone through EBSCO, and other online services are provided through Tennessee Electronic Library, such as Heritage Quest for genealogy and Learning Express Library for test preparation. Interlibrary loans are available free for our patrons through the statewide Firefly courier service.
  • Twelve public computers provide Internet access and Microsoft Office 2010 applications, and free Wi-Fi is available throughout the Library. Other services include copier, printer, color printer, fax, scanner and a notary.
  • Six weekly programs are available for children of all ages, including monthly visits from therapy dogs. We also offer three monthly book clubs for adults and one for tweens. Other programs include local author visits, a knitting group, computer classes, FAFSA help, home schooling classes and the annual Summer Reading Program.

THE PROCESS

In the spring of 2015 the Library Board created a strategic planning committee, which developed and distributed surveys to sixteen community groups. One hundred twenty-six survey responses guided the committee in determining priorities for goals and objectives of the Library during the next four years (Appendices B, C, D, E).

COMMUNITY GROUPS

City Hall staff
East Hamilton
Ministerial Association
Friends of Collegedale Public Library Board
Garden Plaza (independent living facility)
Greenbriar Cove (individual homes in a retirement community)
Greenway apartments
Integra Hills apartments
Kiwanis Library staff
Online survey on Library’s website
Ooltewah/Collegedale Council of Chattanooga
Chamber of Commerce
Ooltewah High School teachers
Ooltewah Middle School teachers
Samaritan Center staff
Library patrons during Summer Reading Program
Wolftever Creek Elementary School teachers

THE PLAN: GOALS AND OBJECTIVES

GOAL ONE:
Maximize current space to provide a welcoming and comfortable place for patrons.
  • Assess space for ways to reorganize the adult section for quieter reading and study areas and the children’s section for expanded collections and play area.
  • Replace front public computer desk and stools to provide more comfortable seating and space.
  • Explore options for off-site programming in addition to our one meeting room.
  • Communicate Library space constraints to the City as community growth continues.
GOAL TWO:
Pursue more outreach activities in the community that will foster relationships and build social capital.
  • Explore funding possibilities for discounted nonresident Library cards for Hamilton County patrons in District 9.
  • Expand publicity about Library programs.
  • Increase the Library’s public presence at community activities.
  • Bring the community into the Library by hosting community events.
  • Increase number of outreach programs to area preschools and elementary schools.
GOAL THREE:
Expand programs and services, especially in the areas of children’s literacy, family activities, lifelong learning and the enhancement of leisure time.
  • Add special programs for children and teens throughout the year in addition to those offered during the Summer Reading Program.
  • Partner with community groups, civic organizations, churches and universities to help meet community needs.
  • Respond to requests for more adult programming.
  • Add evening and/or weekend hours to increase availability of programs and services for all ages.
  • Add staff as needed to provide expanded programming and increased hours.

APPENDIX A

Census Year Estimate Base  
2010 8582  
2011 8826 Library became independent
2012 9592  
2013 9697 First Strategic Plan
2014 10729  
2015 10997  
2016 11217  
2017 11441 Second Strategic Plan
2018 11670  
2019 11903  
2020 12201  

The population table above reflects a near “straight-line” projection to 2020. This is a rough approximation of recent growth trends in Collegedale itself, plus Collegedale’s growing proportion of Hamilton County’s overall population. Right now we comprise about 2.5% of the county’s population. That share is growing as the county is growing…surpassing 3% this year according to estimates. I also took into account the lack of new annexations which contributed some to the natural population growth between 2012 and 2015. I think 10% annual growth (2014-2015) is optimistic…so the general trend is around 1.5%-2.0% annually. It’s all subject to change, but given the employment growth in the area, and overall demographic trends, this is probably reasonable until 2020.

K. Andrew Martin, AICP Planning and Economic Development Director | City of Collegedale, Tennessee (April 14, 2016, email from Kelly Martin, Collegedale City Planner)

APPENDIX b

LIBRARY BOARD MEMBERS

Mary Wagoner-Angelin (Chair) Social Worker, Community Volunteer
Mitchell Thiel (Vice-Chair) Retired Professor of Chemistry, Southern Adventist University
Debbie Baker Collegedale City Commissioner, Exceptional Education Department Head, Inclusion Teacher at Brainerd High School
Ben Earnest Internet Bookseller, Retired Retailer
Paulette Goodman Editor, Retired Hospital Administrator
Nikki Johnson Speech-Language Pathologist for Cleveland City Schools
Emily McDonald Retired Chattanooga Times Free Press Reporter
Mickey Coalwell Regional Director, Library Systems & Services LLC
Joanne Stanfield Library Director, Collegedale Public Library

APPENDIX c

STRATEGIC PLANNING COMMITTEE MEMBERS

Nikki Johnson, (Chair) Speech-Language Pathologist for Cleveland City Schools
Paulette Goodman, (Vice-Chair) Editor, Retired Hospital Administrator
Yahaira Cope, Life Enrichment Director, Morning Pointe of Collegedale
Julie Riviello, Library Patron and Volunteer
Joanne Stanfield, Library Director, Collegedale Public Library
Woody Wiley, Retired, Assistant Regional Director, Boy Scouts of America

Special thanks to Regina Mullins, Librarian, for designing and editing the Strategic Plan.

APPENDIX D

COLLEGEDALE PUBLIC LIBRARY COMMUNITY SURVEY QUESTIONS & RESPONSES

Library use chart

Library resources chart

Gender chart

Library zip code chart

Library age chart


APPENDIX D

COLLEGEDALE PUBLIC LIBRARY COMMUNITY SURVEY QUESTIONS & RESPONSES

Survey Questions:

  • What three things would you love to see the Library offer?
  • What community needs could the Library help to address and with whom might the Library partner to accomplish this?
  • In the next three years, how can the Library become more involved in the community?

Library comments chart

Survey Detailed Comments

Space – 32 comments

Expand library/more meeting space/enclosed areas for: community groups, study areas, reading lounge, programs, business outreach, place to gather, computer room (14)

Bigger/separate children/teen spaces for: Makerspace, play area, quieter library, more resources (6)

Enforce quiet/quiet zone (4)

Coffee shop (3)

Handicap access by motion sensor front door, wheel-chair patron difficulty w/ bookshelves/DVDs (2)

Other comments: better road signage, replace meeting room chairs, cleaner restroom (1 each)

Outreach – 59 comments

Library membership: lower fee for nonresidents, free for Ooltewah residents, free to county residents, free to kids, free to low-income nonresident children, lower cost to low-income families, discounted rate for Ooltewah residents, Ooltewah student’s free membership (13)

Visit schools/day cares for: reading to students, presenting programs, drop off books for students to check out, skits w/ audience participation, work w/ school libraries regarding student progress; visit community groups/retirement centers (13)

Publicity for: current programs, FB updates, fliers, email calendar of events, community bulletin board, more effective promotion of what library offers (9)

Host/organize: networking for professionals, clubs/groups to meet in library, library fair/market twice yearly, local vendors that can offer information to library users, meetings for community activities, coordinate kids reading to elderly, library Open House to emphasize resources, charitable events (8) Attend/public presence at: Chamber meetings, July 4th, Farmer’s Market/Collegedale Commons, other community events, community outreach (7)

Bookmobile/pop-up libraries at different sites (partner w/McKee for cost?) (4)

Donate: book giveaway events, book/old book donations to schools (3)

Other comments: Partnerships w/ Crabtree Farms, Open Mic in the Park, The Chattery; community garden across street (1 each)

Programming -102 comments

Adult activities/classes: parents/couple opportunities to interact w/ adults (Lunch-n-Learn), Spanish classes/club, current events, computers for beginners, reading skills, parenting, historical presentations/films, educational, financial planning, more book-clubs, adult learn-to-read, self-defense, health, community groups, “how-to” sessions, smart phone use, race relations, book-keeping, astronomy, happy marriages, celebrity/famous author readings, senior activities, Q-n-A sessions w political candidates & community leaders & educators to improve civic knowledge, physician groups for health screenings, hold community events (music), host monthly meet-n-greets for new residents, literacy for minority groups (31)

Kids activities/classes: more summer activities, story time w/ visitors such as Old Bear & Cub or man w animal last fall, more year around programs besides summer reading, tutoring services, educational, more events, kids book clubs, reading program throughout year, more special summer programs (animal shows, puppets, music), 5 & older LEGO group, ABC club for preschoolers, day camps for kids during school breaks, free classes, after school programs, Mommy & Me for elementary kids in summer, more baby/toddler in afternoon, day time programming for little ones (26)

Tween/teen activities/classes: more events, GED, literacy program, tutoring, babysitting classes, programs, reading program through the year, reading groups/get together like book clubs, day camp during school breaks, after school programs (17)

Homeschool: community activities, formal activities (science experiments, history, educational talks, crafts), programs, groups for PK/elementary, programs from Mrs. Judy, support, activities/clubs, book club, work w/ local associations (Chattanooga First SDA), work with coop programs (11)

Partnerships: SAU to introduce professions to children (music, medical, language), SAU for computer classes, private/public schools & senior volunteer groups, SAU on community/university common interests, Sons & Daughters of the American Revolution genealogy classes, schools for summer programs, churches to help student’s w/ sight words, schools/work places to provide literacy support, teachers on summer reading programs, SAU for reciprocal borrowing from McKee Library (10)

ESL (4)

Movies: outdoor movies, movie hour for kids, more movie times for kids/families (3)

Resources -36 comments

Expand collections: homeschool material, fiction books, audiobooks, tween age books, YA books, children’s book varieties, complete collections of author’s books, nonfiction books, nonfiction audiobooks, large print books, eBooks (15)

Technology: 3D printer, more computers, longer computer time, wireless printing, Apple computer station, computers for children (6)

DVDs: more new DVDs, expand documentary library, Redbox-type checkout, more classics/new DVDs (4) Staff: additional staff during peak days (new programs, summer, Friday’s), training for staff, opportunities to attend conferences (3)

Hours: longer hours, longer evening hours, open one night per week, offer films later for folks who work, accommodate varying schedules for “how-to” sessions (5)

Other comments: additional money for new programs (staff comment), books in catalog that are not available, new computer desks for front computers (1 each)

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